Expertise in Luxury

JCSP supports the actors of the luxury industry in the realization of missions with high impact.

A Unique Master's Degree

New Luxury & Art de Vivre

 

The alliance of a fundamental training in Luxury Marketing with a singular multidisciplinary perspective.

Our consultants design tomorrow’s luxury, the one that rethinks business models in light of the ecological, digital and cultural upheavals that affect customers and their relationship to brands.

A Practical and Demanding Curriculum

  • Market Research: A Toolbox to generate powerful Customers Insights in the Luxury Industry
  • Supply Chain Sustainability: a Wind of Change in Luxury Sector
  • Luxury Retail and Omnichannel Management
  • History and Sociology of Luxury and Fashion

Permanant Exposure to Corporate Actors

The Master’s degree is supported by the world leaders in luxury: Chanel, Richemont and LVMH.

Speakers occupy positions at the Fédération de la Haute Couture et de la Mode, at L'Oréal, or Condénast.

Our Studies

Maison française de maroquinerie

 

  • Need: Know and understand the needs, uses and expectations of women for small leather goods. JCSP conducted a qualitative field study with a sample of 150 women.
  • Solution: Preparation of an interview guide and conducting interviews (focus group and micro-sidewalk)

American leader in the beauty sector

 

  • Need: To measure qualitatively and quantitatively the frequentation of the network of Parisian shops.
  • Solution: JCSP developed and conducted a field study and presented its recommendations.

The Perfume Division of a luxury brand

  • Need: Understand the customer journey in the stands of the Parisian department stores.
  • Solution: JCSP designed and conducted a qualitative field study, a flow count, and presented its recommendations.

Our offers

  • Customer Insight
  • Retail Experience
  • Business Plan
  • Benchmark
  • Position Study
  • Communication Plan
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